self publishing author

Preserving the Inspiration and Passion of Creators

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Preserving the Inspiration and Passion of Creators – we understand how driven authors are to write books that excite and inspire us. All publishers do. However, the traditional publishing house view of deciding which author’s creations make it to press is based entirely upon their perception of return on investment.  They are very good at this and there is nothing wrong with making a profit.

“We consider on-demand and self-publishing to be the purest form of creativity for an author. Sure, you’ll get some dogs with punctuation errors and syntax won’t always be perfect – but you’ll also get the book the author wrote – not the one the editor and the marketing heads rewrote.”  ~ StarWand Publishing

Traditional publishing, for almost 3oo years, has relied on someone making an investment decision on a manuscript – whether or not they would be willing to invest a considerable sum of money to print, display and market an author’s book, for which they hope to receive a profit in return. They determine what they think the market wants to pay for, through market research and their experience over many years spent in the business of publishing books. Because authors have needed publishers to spend money to get their book printed and distributed to bookstores, they have been forced to submit to the publisher’s view of what their work should become in order to best meet market demand.

Many would agree, that publishers employ talented people to help shape an author’s manuscript into a market leader and that obtaining this final product exceeds the author’s expertise in creative editing, cover design, marketing and distribution. However, there is also a fair bit of destruction to the author’s original work as a necessary part of this process. Does it become a better work, or remain as true to the author’s original creation? That’s hard to say. If it sells, everyone is pretty happy about that. Maybe it doesn’t matter in the long run. But we do find that what the public ultimately receives in books, movies and music tends to fall into familiar patterns of sequelized success. Originality is embraced, so long as it fits within the established precedent of past winners.

On-demand and digital publishing/distribution has changed everything by lowering the threshold of access to customers and removing the barrier of cost for these same services. Now, authors can reach their buyers directly and preserve the fidelity of their original work.

Is it better for customers to gain access to the unvarnished manuscript? Not always. But, in this new era of digital distribution, at least the customer gets to decide that – not just the publisher.  ~ StarWand Publishing